Armchair Marketing: Milk
I’m really quite excited about Milk, the upcoming Harvey Milk biopic, being a very big fan of the director Gus Van Sant and also, a very big fan of the trailer. What I really love about it, the part that makes me remember it, is the blue block letters on white backgrounds. The background is shiny and white like a fresh coat of glossy paint on cement blocks. Somehow cool to the touch and solid, but also strangely familiar and inviting. I don’t know, I think it’s really kind of beautiful though. And this movie is going to be great, I think, I hope.